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wallflower

ORGANIC ARTWORKS

The Concept

Composition of the Wallflower organic artwork : 3 complementary elements :



1. A pouch of substrate
The heart of the Wallflower system! The plants grow in a pouch, on a vertical plane. This pouch contains both natural substrate, in which the plants take root, and a network of cotton wicks, which assure the distribution of water from the water reserve to the roots.
Pre-planted pouches sold separately - see product range



interior garden plant artwork Wallflower

pouch of vegetal subtrate culture Wallflower

2. A plastic container supporting the pouch and the water reserve
The pouch is suspended in the plastic container, the cotton wicks are emerged in the water reserve, which can be filled via the side of the frame with a water bottle or a small watering can with a spout. An indicator is situated on the side, to show the water level at all times. This indicator signals when the water reserve needs to be filled. The system can be self-sufficient and left alone up to 10 days if the conditions of exposure and irrigation listed in the product manual are respected.

3. A frame
is fixed onto the plastic container to support the pouch and gives the impression of an artwork from which plants are growing. The frame presents the final touch which gives a unique style to each plant composition: modern, natural, classical to match the interior of every individual space !

vegetal composition Wallflower

   
   
History

The Wallflower organic artwork was inspired by the famous Parisian vegetal walls. The Wallflower inventors, two horticultural professors, set out to research a way in which to simplify the technique of vertical culture - only to create this original concept! Two years of testing and continuous improvements were required from the time of the first prototypes being produced in 2006. Finally, this resulted in a very simple and easy-to-maintain system of culture which allows plants to grow on walls!

2006 : First prototypes.
2006 / 2007 : First attempts, tests for the type of culture for all kinds of plants, interior and exterior.
June 2007 : Meeting with Thomas VAN PUL, CEO of the wholesale business Thomas Fleurs. A production plan is put into effect.
September 2007 : Production launch and creation of the first moulds of the Wallflower components.
December 2007 : First production tests and improvements.
February 2008 : Official commercialisation of the Wallflower artworks in France via the network of wholesalers in cut-flowers and plants.
February 2009 : First birthday, and already more than 35 000 frames decorate French households!
January 2010 : Official commercialisation of the Wallflower framed mini wall gardens throughout Holland in the network of Intratuin garden centres
More than 90 000 frames sold in France!

patented vertical culture Wallflower